Grand Sierra Resort

The Grand Sierra Resort rebrand was a bold reinvention, blending legacy with a sleek, contemporary aesthetic. Crafting a refined art direction was central to the transformation—every element, from the reimagined logo and elevated color palette to the sophisticated typography and design system, was carefully considered to create a cohesive, modern identity. Beyond visuals, the rebrand redefined how GSR connects with its audience, integrating AI-driven tools to enhance guest experience and engagement. Traditional billboards evolved into strategic, high-impact visuals, while digital storytelling took center stage, leveraging immersive content and dynamic campaigns to position GSR as a forward-thinking resort destination.