Hertz Electric

This campaign draws inspiration from the brand’s name, leveraging its vibrant yellow to evoke energy and sustainability. Bold, modern visuals take center stage, with billboards around airports and signs inside terminals strategically placed to catch travelers at the ideal decision-making moment. The design features clean layouts, dynamic typography, and a playful illustration of a generic electric car being charged, offering a neutral yet captivating visual representation of the fleet. The result is a cohesive, eye-catching campaign that underscores Hertz’s dedication to electric mobility while making a striking impact in high-traffic spaces.